Horacio Rousseau, Ph.D.

Behavioral Strategy and Sustainable Development

Horacio E. Rousseau

Mary Tilly Bessemer Associate Professor of Business Administration
Herbert Wertheim College of Business · Florida State University

I study how organizations confront grand challenges. Working at the intersection of behavioral strategy and sustainable development, my research asks why some firms learn and adapt while others fall behind — and how business can help address inequality, health, and community well-being.

My current projects examine stewardship in the care economy: how governance and management shape the quality of care in hospitals and nursing homes.

My work appears in the Academy of Management Journal, Organization Science, Strategic Management Journal, Journal of Management, and Journal of Management Studies, among other leading outlets. I welcome conversations with prospective doctoral students, collaborators, and journalists.

Recent highlights

  • Current focus: Stewardship in the Care Economy — governance and the quality of care across U.S. hospitals and nursing homes
  • “Institutional Logics as a Resource and Risk,” with Stephen Smulowitz and Pino Audia — Journal of Management Studies (2025)
  • “Pioneer Learning from Failure,” with David Maslach and Bruce Lamont — Journal of Management (2026)
  • Award for Responsible Research in Management (2021), for “Localizing Sustainable Development Goals”